THE VISIONARY

KERRYNE KRAUSE-NEUFELDT, 35, CEO OF EYESLICES, MADE HER FIRST MILLION AT 34

Family business Both my parents are hairdressers.

First job I worked at an outdoor store called The Big Five.

Estimated worth R15-million.

The way up I started my own company importing cosmetics at age 22, but ended up losing it due to a bad partnership. Two years later I spotted a gap in the cosmetics market and founded eyeSlices® after much research. It's a disposable pad that helps relieve puffiness and dark circles around the eyes. I sourced the technology and suppliers and did most of the research and groundwork myself.

Struggle days When I had spent seven years developing my product before even trying to launch it, people thought I was nuts to persevere the way I did, but I really believed in the product and myself. I took my time, doing things slowly and researching everything thoroughly. I only registered the company in 2004 when I was absolutely sure I had put in enough work and was ready to trade. The night I signed with the Women's Private Equity Fund, I knew I'd made it.

Learning curve Do your homework. You can trust nothing and no-one at face value and that goes for everything from contracts to hiring staff. Rather under-promise and over-deliver.

Happiness index Often you think that once you become wealthy, you'll be fulfilled. But then, when you aren't fulfilled, you realize success and money are just a means to an end. I know I could be very happy with very little. But having money means you can help others. There is a massive, needy world out there and I think it's everyone's duty to lend a helping hand, whether it's through assisting start-ups or donating to charities or churches.

Splurge purchase I try to go to a spa every few months. I invested most of my money back into the business, but I did treat myself to some nice suits while I was on a business trip in the UK. They are beautifully made, in the most luxurious fabric, and I feel great in them.

Mode of transport White Golf TDI

Secret of success Research your market, find a gap and be different - the market is very competitive.

THE VISIONARY

KERRYNE KRAUSE-NEUFELDT, 35, CEO OF EYESLICES, MADE HER FIRST MILLION AT 34

Family business Both my parents are hairdressers.

First job I worked at an outdoor store called The Big Five.

Estimated worth R15-million.

The way up I started my own company importing cosmetics at age 22, but ended up losing it due to a bad partnership. Two years later I spotted a gap in the cosmetics market and founded eyeSlices® after much research. It's a disposable pad that helps relieve puffiness and dark circles around the eyes. I sourced the technology and suppliers and did most of the research and groundwork myself.

Struggle days When I had spent seven years developing my product before even trying to launch it, people thought I was nuts to persevere the way I did, but I really believed in the product and myself. I took my time, doing things slowly and researching everything thoroughly. I only registered the company in 2004 when I was absolutely sure I had put in enough work and was ready to trade. The night I signed with the Women's Private Equity Fund, I knew I'd made it.

Learning curve Do your homework. You can trust nothing and no-one at face value and that goes for everything from contracts to hiring staff. Rather under-promise and over-deliver.

Happiness index Often you think that once you become wealthy, you'll be fulfilled. But then, when you aren't fulfilled, you realize success and money are just a means to an end. I know I could be very happy with very little. But having money means you can help others. There is a massive, needy world out there and I think it's everyone's duty to lend a helping hand, whether it's through assisting start-ups or donating to charities or churches.

Splurge purchase I try to go to a spa every few months. I invested most of my money back into the business, but I did treat myself to some nice suits while I was on a business trip in the UK. They are beautifully made, in the most luxurious fabric, and I feel great in them.

Mode of transport White Golf TDI

Secret of success Research your market, find a gap and be different - the market is very competitive.